Graystone Brand Name Recall Video Campaign

The task of the project was to create a video titled “Unveiling Graystone – The Evolution of Action Sports.” The objective of the video was to provide viewers with an inside look into the backstory of Graystone Action Sports, a prominent destination for action sports enthusiasts. The project aimed to showcase the founders of Graystone, Ben Livingstone and Kevin Gray, and reveal the origin of the brand’s name. Additionally, the video sought to highlight the vibrant community and passion for action sports that define Graystone. The project required collaboration among team members to develop the creative concept, scriptwriting, filming, and editing stages. The ultimate goal was to create a compelling and engaging video that effectively communicated the essence of Graystone Action Sports and resonated with the target audience.